Do you know where your leads are coming from?

When I came into the office Monday morning, the last email I want to see had the subject of “Help”.

I’m thinking great what kind of dumpster fire am I going to have to put out this fine Monday (you might be able to relate to that).

To my pleasant surprise, it was a great long-time customer with a great problem to have if you must.

Check out his email for yourself:
Having a huge number of leads taking action is a great problem to have.

The fundamental issue of not knowing where they are coming from still needs to be solved.

I always recommend testing sources to see what works best.

But How do you do that?

Well, here is my answer to him and it will probably help you out as well:

It could be either of them or both… Are you able to track your sources somehow?

A lot of times you can do that by tagging the pages or forms, etc.

Sometimes it’s enough just to use UTM tracking tags and set up a conversion goal, especially if you use Google Analytics.

There are other ways to do it as well.

It varies on how to do that by whichever platform (autoresponder/CRM/etc) you are using.

That would be the only way to tell if you are running them to the same page.

So, if you don’t know how to track lead sources already, check with your autoresponder/CRM provider.

They can probably help.

So, to say thank you to Shelby for the email, we are doing a 25% over-delivery on all solo email ads this week only:

Start a solo email ad campaign today and have Shelby’s problem tomorrow

Start an SMS Text ad campaign today and have Shelby’s problem tomorrow

Leave a comment below and let me know how you track your lead sources.

18 thoughts on “Do you know where your leads are coming from?”

  1. I use LeadsLeap Tracker, their tracker not only tracks visitors but it tracks their behavior. How long they stayed on the page and what actions they took. As well as the source it came from. You can also use tags, LeadsLeap has an awesome tracking tool.

  2. I use multiple tracking methods….bit.ly is one that allows you to set multiple urls with different tracking so you can use it to track multiple campaigns from the same provider which would allow to see which ad is pulling. You just need to have a different tracking link for each type of ad, solo, contextual, that would be running at the same time.
    I also use something pretty links which is a word press plugin. This only works if you have a word press website set up.

    You just need to find the one that give you the info you need..

    1. Hello Thomas and thank you for your reply!

      Bit.ly could be a good choice if you know how to use it properly in that manner.

      We’ve also used Pretty Links as well for a few things.

  3. Very useful blog, thanks! I used to utilize Google Analytics. At present, each opportunity that I promote allows me to keep track, so no need for anything else in that regard.

  4. Richard Quenville

    Mike, I have only one question for You. Why did you stop the $49.00 email solo ad for 250000 clicks? It was absolutely great for people that do not have enough funds. Could You please bring it back?
    Many Thanks,
    Richard

    1. Hey Richard,

      FYI, it was sent to 250K people and was 250 clicks but I hear what you are saying. There were a few reasons for stopping that particular package. Let’s just say that, unfortunately, we had to part ways with one of our service providers. I recommend giving the new packages a shot.

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