Posted on

Does Your Opt-In Landing Page Suck?

Generating leads is a crucial component of your marketing strategy (or at least it should be). It should be an essential part of your funnel and the more effectively you do it the more money you’ll likely make. It’s really just that simple.

Do you know the secret of creating a good opt-in landing page? Here are some tips and best practices to help along with an example of a bad landing page, a mediocre landing page, and a good landing page.

A landing page should focus on a singular purpose, like promoting a webinar, getting a free ebook or free trial, encouraging people to provide their email address and other information in exchange for the offer you are promoting.

Start by knowing your goal: the action you want people to take when they get to the landing page. 99% of the time we recommend that being a simple opt-in where you get the person’s name, email, etc, in exchange for what you are offering. Here are some parts you need to include to create a good opt-in landing page:

  1. Headline: The headline should be concise and offer a highly desirable benefit that helps solve the visitor’s problem and be congruent to the marketing message that brought the visitor to the page in the first place.Good headlines usually ask burning questions, promise pain-free results, tease a solution to a problem, or offer a guide people can’t resist.
  2. Subheadline: The subheadline can help you elaborate on the promise of the headline. It is a great place to reinforce the value proposition to the visitor and it can be more lengthy if necessary.
  3. Lead Magnet: Your landing page is there to offer the visitor something which can be the lead magnet or a service or product for sale, etc. Lead magnets are a great way to give the visitor value and help you generate leads by offering an “ethical bribe” in exchange for that information.
  4. The opt-in Form: Less is more when it comes to trying to collect visitors information. Only ask for the minimum information you need to get people to sign up. Typically that could just be an email address. If you do ask for more information make those fields optional if you can. Asking for too much information off that bat turns off a lot of people.Your opt-in form should come in to view as soon as possible (above the fold).
  5. The Call To Action: This would typically be the clickable submit button that allows people to take you up on your offer when they enter their details. This should be something simple and enticing but not usually just the word “Submit”.

Let’s take a look at a couple of landing pages and break down some of the good and bad in each of them.

In today’s internet, 50%+ of the total traffic is mobile so it is very important that your landing page be mobile optimized and that is one factor we’ll examine with these landing pages. If you need something to create good conversion focused, mobile-optimized landing pages then take a look at our Thrive/Autoresponder package.

The first landing page I’ll review is what I would consider pretty bad overall. Take a look at it, the desktop version is on the left and the mobile version is on the right:

Bad Landing Page

What’s Bad With This Landing Page:

  • The opt-in form is way below the fold.
  • The text is very difficult to read in that font.
  • It’s very busy making it harder to read and hard to focus on the copy.
  • It is NOT mobile optimized at all, the wording doesn’t even fit on the screen whatsoever. This would never work well with SMS Text Marketing.

What’s Good With This Landing Page:

  • The ad copy is okay overall with some additional tweaking. If you broke it down into a headline, subheadline and some extra copy it could work ok.
  • They include their name, a picture, and a phone number to help instill confidence to the visitor that they are real people.

The Second Landing page is one that I would consider mediocre, again the desktop version is on the left and the mobile version is on the right:

Mediocre Landing Page

What’s Bad With This Landing Page:

  • The opt-in form doesn’t render very well in desktop or mobile.
  • It is NOT mobile optimized. While it looks ok in mobile, the opt-in form is a way down the page and it definitely doesn’t look like something I would fill out at all.
  • The color scheme could use a bit of work in my opinion as well.

What’s Good With This Landing Page:

  • The ad copy is pretty good overall. It has a decent headline which could be tweaked a bit and the subheadline is actually pretty good I feel.
  • The overall ad copy gives the visitor what kind of benefits to expect and what kind of information will be in the free ebook.
  • The Call to action is pretty good but I think that should be in the actual “Submit” button instead of at the bottom of the page.

Here is the last example of a landing page which I would consider pretty good overall. Again the desktop version is on the left and the mobile version on the right:

Good Landing Page

What’s Bad With This Landing Page:

  • There isn’t a lot of copy but what is there is enough to convey the proper message.
  • On mobile, the chat icon does cover the Call to action somewhat.

What’s Good With This Landing Page:

  • The page is concise and to the point with no fluff.
  • The headline is clear and simple.
  • The subheadlines reiterate and reinforce the headline giving extra detail.
  • The opt-in form is in clear view above the fold on desktop and mobile.
  • Highly mobile optimized.
  • The call to action is very clear (I would recommend testing this further).

In summary, a good landing page is very clear, concise and to the point, focusing on just one goal. The opt-in form is in view very quickly and the page is very highly mobile optimized. This is especially important in SMS Text Marketing campaigns where 99.9% of the visitors would be on a mobile device. Even with Email Marketing and General Contextual or Display Advertising, it is very important to have a mobile-optimized page as 50%+ of the traffic is mobile in today’s internet.

So, if your landing page sucks and you need help building a good one you have a few options:

Please feel free to add your comment below or ask questions, etc:

Posted on

Columbus Day Specials 2018

Our “Columbus” day specials are still going on for another few days.

Also, keep an eye out for something new coming in the next week or so ( come chat with me via live chat on the site if you want an early sneak peek ).

Until then, you can still get these for the next few days:

  1. Solo email ads – 100% bonus on any package (Doesn’t show up anywhere in the system, we add it automatically). Laser targeted email traffic right to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/solo-email-ads/
  2. Contextual Ads – 100% bonus on any amount (Doesn’t show up anywhere in the system, we add it automatically). Great display network traffic to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/contextual-ads/
  3. NEW – SMS Text Marketing – 25% bonus sent on all packages – manually added by us – Reach hot prospects where they live most – on their phones: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/sms-text-marketing/
  4. Heavy Hitter Package – ( Only 1 available ) – View the details on the site: https://www.extremeleadprogram.com/product/heavy-hitter-solo-ad-special/
  5. Small Heavy Hitter Package – ( 3 Spots Open ) – View the details of this on the site: https://www.extremeleadprogram.com/product/small-heavy-hitter-solo-ad-special/

If you have any questions, just reply directly to the email you received ( or will be soon ) or text us: 937-687-8618.

Posted on

Paying Homage To Our Bread And Butter

It’s really cool and fun working on new products and services. Some hit and take off ( Like our new SMS Text Marketing ) and some don’t do as well. I won’t mention names on the ones that didn’t do so well but know we are revamping at least one of those soon 🙂

But it’s wise to not forget about your bread and butter… the one(s) that brought you to the dance…

To pay homage to our bread and butter, I’m throwing out these specials but they’re only good for one week:

  1. Solo email ads – 100% bonus on any package (Doesn’t show up anywhere in the system, we add it automatically). Laser targeted email traffic right to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/solo-email-ads/
  2. Contextual Ads – 100% bonus on any amount (Doesn’t show up anywhere in the system, we add it automatically). Great display network traffic to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/contextual-ads/
  3. NEW – SMS Text Marketing – 10% bonus sent on all packages – manually added by us – Reach hot prospects where they live most – on their phones: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/sms-text-marketing/

If you have any questions, just let me know – contact us here.

Posted on

One Year Anniversary And Labor Day Specials

1 Year

Wow, how the time really flies…

Approximately one year ago we launched our newly redesigned website on the WordPress and WooCommerce platforms.

It took a while to get used to everything but it’s been a huge upgrade over our old platform (Opencart).

I just wanted to give a big thanks to our loyal customers and readers ( You ) for a great year. We look forward to many many more to come.

To celebrate the new site and Labor day, our previous specials are still going on but we are also opening up a couple of these and have super special pricing ( must see on the site ):

  1. Solo email ads – 100% bonus on any package (Doesn’t show up anywhere in the system, we add it automatically). Laser targeted traffic right to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/solo-email-ads/
  2. Contextual Ads – 100% bonus on any amount (Doesn’t show up anywhere in the system, we add it automatically). Great display network traffic to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/contextual-ads
  3. NEW – All-In-One Funnel System – Build unlimited funnels with a focus on conversion – opt-in pages, sales pages, and more – https://www.extremeleadprogram.com/product/autoresponder-and-thrive-themes-monthly
  4. Heavy Hitter Package (We have opened 3 spots for this and the 100% bonus is already built into this automatically) – View the details on the site: https://www.extremeleadprogram.com/product/heavy-hitter-solo-ad-special/
  5. Small Heavy Hitter Package ( We have opened 5 Spots For this and the 100% bonus is already built into this automatically) – Must view the details of this on the site: https://www.extremeleadprogram.com/product/small-heavy-hitter-solo-ad-special/
Posted on

Tax Day Specials – 2018

Tax Day Specials

We only have about one and a half weeks left before they’re due.

I usually procrastinate to the last minute on this. Last year I got them done early and it felt great. I’m now rushing around this year once again.

What am I talking about? Of course: Taxes…

If you are rushing around and pulling everything together to do them yourself (like I used to) or to send to the CPA (like I do now) then don’t fear, you still have some time but you better get on the ball and get it done.

As a way to help you (and let’s not kid ourselves, me as well), I’m bringing back our most popular specials just until right after T-Day:

  1. Solo email ads – 100% bonus on any package (Doesn’t show up anywhere in the system, we add it automatically). Laser targeted traffic right to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/solo-email-ads/

  2. Done For You List Building – Build a hyper-responsive list with our guaranteed, responsive, exclusive subscriber packages. Now on our site, spots are limited: https://www.extremeleadprogram.com/product-category/grow-your-list/done-for-you-list-building/

  3. Complete Lead Solution – This is the lazy way to build a list. Get an email 100’s of leads daily all on autopilot: https://www.extremeleadprogram.com/product-category/grow-your-list/complete-lead-solution/

  4. Contextual Ads – 100% bonus on any amount (Doesn’t show up anywhere in the system, we add it automatically). Great display network traffic to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/contextual-ads/

  5. Heavy Hitter Package (Only 1 spot open) – Must view the details of this on the site: https://www.extremeleadprogram.com/product/heavy-hitter-solo-ad-special/

  6. Small Heavy Hitter Package (Only 2 spots open) – Must view the details of this on the site: https://www.extremeleadprogram.com/product/small-heavy-hitter-solo-ad-special/

These will be ending soon, don’t miss out.

If you have any questions, just reply directly to this email or text me: 937-687-8618.

I look forward to working with you.

Have a great day.

Thank you.

Mike Rogers

Posted on

Veterans Day 2017

veterans-day1-small.jpg

A special shout out to all who have served.  I would personally like to thank you!

All gave some, some gave all.

Please do your part and thank someone who has served or is serving now.  Not just today, but often.  While I don’t always agree with everything our government does, I respect and appreciate everyone who serves.

The only way I can say thank you here is to bring back some of our biggest specials for a one-week special event only.  So if you need traffic, leads, sales, downline, etc, check them out:

  1. Solo email ads – 100% bonus on any package (Doesn’t show up anywhere in the system, we add it automatically). Laser targeted traffic right to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/solo-email-ads/

  2. Done For You List Building – Build a hyper-responsive list with our guaranteed, responsive, exclusive subscriber packages. Now on our site, spots are limited: https://www.extremeleadprogram.com/product-category/grow-your-list/done-for-you-list-building/
  3. Complete Lead Solution – This is the lazy way to build a list. Get an email 100’s of leads daily all on autopilot: https://www.extremeleadprogram.com/product-category/grow-your-list/complete-lead-solution/

  4. Contextual Ads – 100% bonus on any amount (Doesn’t show up anywhere in the system, we add it automatically). Great display network traffic to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/contextual-ads/
  5. Heavy Hitter Package (We’ve Opened Up 3 Spots) – If you are a heavy hitter or are looking to become one, this is for you. Get an entire month of solo ad blasting. Purchase 25M in solo ads and we will double that to 50M plus get an even deeper discount: https://www.extremeleadprogram.com/product/heavy-hitter-solo-ad-special/

  6. Small Heavy Hitter Package (We’ve Opened up 3 Spots) – Must view the details of this on the site: https://www.extremeleadprogram.com/product/small-heavy-hitter-solo-ad-special/

These will be ending on (11/16/2017 at 11:59 PM), don’t miss out.

If you have any questions, just reply directly to this email or text me: 937-687-8618.

I look forward to working with you.

Have a great day.

Thank you.

Mike Rogers
Extreme Lead Program
654 Sheep Rd., Ste 100 – New Lebanon, OH 45345
Phone/Text (preferred): 937-687-8618

Find us on Facebook: https://www.facebook.com/pages/Extreme-Lead-Program/129447163758173

Follow us on Twitter: https://twitter.com/ExtremeLeadProg

See Us on Youtube: http://www.youtube.com/user/extremeleadprogram/videos

Paypal Verified: https://www.paypal.com/us/verified/pal=sales%40extremeleadprogram%2ecom

Our Privacy Policy Can be Found Here: https://www.extremeleadprogram.com/privacy-policy

Posted on

Halloween 2017

Spooky Savings Image

Halloween or Hallowe’en (a contraction of All Hallows’ Evening), also known as Allhalloween, All Hallows’ Eve, or All Saints’ Eve, is a celebration observed in a number of countries on 31 October, the eve of the Western feast of All Hallows’ Day. It begins the three-day observance of Allhallowtide, the time in the liturgical year dedicated to remembering the dead, including saints (hallows), martyrs, and all the faithful departed.

It is widely believed that many Halloween traditions originated from ancient Celtic harvest festivals, particularly the Gaelic festival Samhain and that such festivals may have had pagan roots.

Halloween activities include trick-or-treating (or the related guising), attending Halloween costume parties, carving pumpkins into jack-o’-lanterns, lighting bonfires, apple bobbing, divination games, playing pranks, visiting haunted attractions, telling scary stories and watching horror films.

Our most spooky savings ever are back until the end of October:

These will be ending on (10/31/2017 at 11:59 PM), don’t miss out.

If you have any questions, just text me: 937-687-8618.

I look forward to working with you.

Have a great day.

Thank you.

Mike Rogers
Extreme Lead Program
654 Sheep Rd., Ste 100 – New Lebanon, OH 45345
Phone/Text (preferred): 937-687-8618

Posted on

10/6/2017 – One month website launch anniversary

Yes, it really has been a whole month (give or take a few days) since we launched our new site.

Most of the bugs are worked out and everything is running pretty smoothly. We are still getting used to the new shopping cart platform (WooCommerce on WordPress VS Opencart) but we’re getting there.

As a way of saying thanks to all of our wonderful and loyal customers we are bringing back some of the most requested specials for one week only:

Solo email ads – 100% bonus on any package (Doesn’t show up anywhere in the system, we add it automatically). Laser targeted traffic right to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/solo-email-ads/

Done For You List Building – Build a hyper-responsive list with our guaranteed, responsive, exclusive subscriber packages. Now on our site, spots are limited: https://www.extremeleadprogram.com/product-category/grow-your-list/done-for-you-list-building/

Complete Lead Solution – This is the lazy way to build a list. Get and email 100’s of leads daily all on autopilot: https://www.extremeleadprogram.com/product-category/grow-your-list/complete-lead-solution/

Contextual Ads – 100% bonus on any amount (Doesn’t show up anywhere in the system, we add it automatically). Great display network traffic to your site: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/contextual-ads/

Heavy Hitter Package (Only one spot open) – If you are a heavy hitter or are looking to become one, this is for you. Get an entire month of solo ad blasting. Purchase 25M in solo ads and we will double that to 50M plus get an even deeper discount: https://www.extremeleadprogram.com/product/heavy-hitter-solo-ad-special/

Small Heavy Hitter Package (Only Two Spots Open) – Must view the details of this on the site: https://www.extremeleadprogram.com/product/small-heavy-hitter-solo-ad-special/

If you have any questions, just reply directly to this email or text me: 937-687-8618.

These will not last long.

I look forward to working with you.

Have a great day.

Thank you.

Mike Rogers
Extreme Lead Program
654 Sheep Rd., Ste 100 – New Lebanon, OH 45345
Phone/Text (preferred): 937-687-8618

Find us on Facebook: https://www.facebook.com/pages/Extreme-Lead-Program/129447163758173

Follow us on Twitter: https://twitter.com/ExtremeLeadProg

See Us on Youtube: http://www.youtube.com/user/extremeleadprogram/videos

Paypal Verified: https://www.paypal.com/us/verified/pal=sales%40extremeleadprogram%2ecom

Our Privacy Policy Can be Found Here: https://www.extremeleadprogram.com/privacy-policy