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Fashion shoppers 44% more likely to make a purchase from Woodhouse Clothing thanks to new AI-powered personalisation

UK men’s fashion retailer reaps benefits from using Nosto’s artificial intelligence to personalise web and email experiencesThe introduction of AI-based personalisation means shoppers who visit men’s online fashion retailer, Woodhouse Clothing, are now 44% more likely to make a purchase. The new technology, which works across both mobile and desktop, is also helping to increase the retailer’s average order value, which is up 7%.Woodhouse has implemented personalisation technology from Nosto which uses advanced AI machine…

Source: RealWire
Source: Real Wire Adveritisng

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Technology is key to the future of the high street

Marketing technology will be a driving factor in the survival of high street retailers, says retail guru Mary Portas.On 17 January Mary Portas will address over 700 senior UK marketers at industry forum ITG Live in Birmingham. At the event, Portas will discuss the future of retail and the important role technology will play in influencing the ways consumers purchase.“Many people think there’s a divide between online customer interaction and the brick-and-mortar experience,” says ITG…

Source: RealWire
Source: Real Wire Internet Marketing

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Dux-Soup launches Turbo Edition for smarter, streamlined online lead generation

LinkedIn automation tool integrates with CRM systems to eliminate manual tasks and improve efficiencyHolland, 14th January, 2019: Dux-Soup (www.dux-soup.com), developer of the popular Chrome-based LinkedIn extension, has today announced the launch of a Turbo Edition. The new version provides integration with common third-party CRM and lead management platforms such as HubSpot, Marketo, Eloqua, Salesforce, Pipedrive, Zoho, Salesflare and Mailchimp, as well as recruitment ATS systems. It enables customers to deploy integrated online lead generation campaigns…

Source: RealWire
Source: Real Wire Internet Marketing

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CleverTouch Marketing releases first of its kind Marketing Automation Survey Report addressing the state of adoption across UK, USA and EMEA

Survey reveals top five challenges to Marketing Automation success55% of Marketers say a lack of closed-loop reporting is the biggest barrier to success42% of Marketers believe their promotion was a result of successful Marketing Automation deploymentAlresford, UK, 10th January 2019 – CleverTouch Marketing, Europe’s leading Marketing Automation consultancy and service provider, recently surveyed 200 Heads of Marketing, Marketing Directors and CMOs in the UK, US and EMEA, to determine Marketing Automation adoption and usage in…

Source: RealWire
Source: Real Wire Internet Marketing

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Happy New Year 2019

I don’t know about you but I’m having trouble getting motivated today.

It’s back to the grindstone, as they say, all the kids are back in school and it’s go time. Time to make 2019 our best year ever together.

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Qubit Data and Consumer Survey Reveal US Holiday Shopping Peak Periods are Getting Longer Each Year

Research also shows nearly 68 percent of consumers are comfortable sharing preferences with brands to receive a more personalized experience [LONDON and New York – December 13, 2018] — Qubit, a leader in marketing personalization technology, today announced findings from its platform data on consumer holiday shopping behavior, along with a new consumer survey. Qubit analyzed internal data from 10 days prior to Black Friday through Cyber Monday over the past three years. The 2018…

Source: RealWire
Source: Real Wire Internet Marketing

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Searchmetrics founder Marcus Tober moves to new leadership position

Searchmetrics’ CTO will become the new Chief Innovation Officer (CIO) of the Searchmetrics Market Innovation Lab as of January 2019San Mateo, December 06, 2018 ‒ Since its founding in 2005, Searchmetrics and its innovative suite of Search and Content solutions have been driven by its founder and CTO, Marcus Tober. In January 2019 Marcus will take on a new position in the company: leading the newly-founded Searchmetrics Market Innovation Lab as Chief Innovation Officer (CIO),…

Source: RealWire
Source: Real Wire Internet Marketing

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Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

Following a record EU penalty, Google had to revamp its Shopping service and create more competition. Now, 32 percent of ads come from external Comparison Shopping Services (CSS). However, traditional product and price comparison portals only provide 9 per cent of the total ads. With marketing agencies occupying 23 per cent of the market, this calls into question the kind of competition that exists for ads appearing within Google Shopping.San Mateo, December 05, 2018 ‒…

Source: RealWire
Source: Real Wire Adveritisng

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New Study: Mobile Phones Are Driving 56% of Festive Online Fashion Sales

Black Friday and Cyber Monday 2018 were 36% Bigger for Online Fashion Retail than 2017 New Nosto Research Reveals Consumers are growing more comfortable buying fashion items on their phones reveals new Black Friday and Cyber Monday data from AI-powered retail personalisation platform, Nosto. And for fashion retailers, Black Friday and Cyber Monday 2018 were 36% bigger than last year. Nosto’s analysis of millions of visits to fashion sites globally suggests mobile accounted for 71%…

Source: RealWire
Source: Real Wire Internet Marketing

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Cyber Monday 2018

Cyber Monday is a marketing term for the Monday after the Thanksgiving holiday in the United States. The term “Cyber Monday” was created by marketing companies to encourage people to shop online.

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