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The Impact of Video on Digital Marketing: Why It Works

Mike Rogers . March 15, 2023
If the lead has a birth day, month, year it's an old source. If the lead has JUST the month and year then it's the new source. That's the only way I know they could differentiate them with how I loaded them via API.

Video marketing has become an increasingly popular tool for businesses looking to reach and engage their audiences in the digital age. Whether it’s through social media, email marketing, or other digital advertising channels, video content has proven to be an effective way to capture attention, convey information, and drive results. In this blog post, we’ll explore the benefits of video marketing for businesses and why it’s a strategy worth considering.

  1. Increased Engagement

One of the primary benefits of video marketing is its ability to capture attention and engage audiences. According to recent studies, videos have a higher engagement rate than other forms of content, with viewers retaining 95% of a message when they watch it in a video, compared to 10% when reading it in text.

  1. Improved Conversion Rates

Video marketing can also be an effective way to drive conversions, with videos increasing conversion rates by as much as 80%. By providing valuable information in an engaging and visually appealing format, businesses can build trust and credibility with their audiences and motivate them to take action.

  1. Enhanced Brand Awareness

Video marketing can also help businesses to increase their brand awareness and reach new audiences. By sharing videos on social media and other digital advertising channels, businesses can expand their reach and attract new customers who may not have otherwise discovered their brand.

  1. Cost-Effective

Despite its many benefits, video marketing can also be a cost-effective strategy for businesses of all sizes. With advances in technology and the availability of user-friendly video editing tools, creating high-quality videos has become easier and more affordable than ever before.

  1. Measurable Results

Finally, video marketing is also easy to track and measure, allowing businesses to determine what is working and what isn’t. By tracking metrics such as views, engagement, and conversions, businesses can refine their video marketing strategy over time and maximize their return on investment.


Video marketing is a powerful tool for businesses looking to engage with their audiences, drive conversions, and increase brand awareness. With its ability to capture attention, convey information, and drive measurable results, video marketing is a strategy that businesses of all sizes should consider incorporating into their digital marketing efforts.

For businesses looking to take their video marketing to the next level, Extreme Lead Program offers a range of traffic and advertising solutions that can help them achieve their goals. Check out our selection of services here: https://www.extremeleadprogram.com/product-category/traffic-and-advertising/