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Searchmetrics Google Shopping Study Reveals “Fake” Competition for Ads

Following a record EU penalty, Google had to revamp its Shopping service and create more competition. Now, 32 percent of ads come from external Comparison Shopping Services (CSS). However, traditional product and price comparison portals only provide 9 per cent of the total ads. With marketing agencies occupying 23 per cent of the market, this calls into question the kind of competition that exists for ads appearing within Google Shopping.San Mateo, December 05, 2018 ‒…

Source: RealWire
Source: Real Wire Adveritisng

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