Personalised stationery retailer meets market challenges through testing and personalisation London and Paris, 30 June 2020, Kameleoon today announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the visitor experience, boost revenues and respond quickly to changing market conditions. Changes made to Papier’s site following initial A/B tests run with Kameleoon have added an additional 6% to annualised revenues in just three months, achieving a Return On…
Source: RealWire
Source: Real Wire Internet Marketing