Over one-third of B2Bs Plan to invest in personalised content in 2020 amid extreme pressure to improve digital experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectationsLondon, UK, Sept 24th, 2019 – Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology…

Source: RealWire
Source: Real Wire Internet Marketing

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