Digital influencers overtake celebrities as the most popular choice for brand endorsements in 2017; niche ‘unconventional’ talent enter the mix

With social media now critical to all communications, digital influencers play a central role in branded storytelling. This has placed more pressure on traditional celebrity ambassadors to up their game online, and forced marketers to adopt a more blended approach to talent-led campaigns in this new age of influence.London, United Kingdom. Digital influencers represent the largest majority group that brands have worked with for endorsement and commercial opportunities this year. According to ‘The Age of…

Source: RealWire
Source: Real Wire Internet Marketing

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