Cloud IQ growth strategy clicks up a gear raising additional £4m

PayPal joins returning investors Nauta Capital, Juno and Finance Wales in backing the commerce optimisation specialist31st July 2017, London – Today Cloud IQ, the commerce optimisation platform, announces that it has raised a £4m round, including an investment from PayPal (NASDAQ: PYPL). This investment will enable Cloud IQ to democratise digital marketing, enabling businesses of all sizes to deliver dynamic individual user experiences that are beneficial to both consumers and the merchant.Cloud IQ makes ecommerce…

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Mobile Marketing Association Germany On Expansion Course With Impressive Roster Of New Board Members, Partnerships

BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive committee including American technology and social media company Snap Inc., leading mobile video advertising and monetization platform AdColony, mobile measurement and attribution provider adjust, mobile marketing analytics and attribution platform provider AppsFlyer, and upday, the company behind a personalized news aggregator mobile app for Samsung smartphones. To date the ranks of…

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RiskIQ Researchers Identify New Threat Actor NoTrove Delivering Millions of Scam Ads, Threatening Consumers, and the Digital Advertising Industry

London, UK – 26 April, 2017 – Earlier this year, RiskIQ, the leader in digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.A new research report released today, “NoTrove: The Threat…

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Europe's Largest Online Car Ad Portal Chooses Catchpoint to help offer customers best web experience

London, 20th February 2017 – Catchpoint, a leading provider of digital performance analytics, today announced that Europe’s largest online automotive ad portal, AutoScout24, which is visited by over ten million users a month, is now using the company’s performance analytics solution.In order to bring together the numerous vendors and buyers of vehicles, the speed and performance of the Web appearance for AutoScout24 is crucial. AutoScout24 wants to offer its customers a great user experience and…

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Hampleton Partners Report Shows Resurgence in Digital Marketing M&A

Interest from strategic investors likely to continue to fuel consolidation over the next 12 monthsLondon, February 9th 2017: The latest market report from technology M&A advisory firm, Hampleton Partners, reveals a resurgence in Digital Marketing M&A activity in 2016 with strong but selective M&A interest from strategic investors likely to continue to fuel consolidation in the sector over the next 12 months. The Digital Marketing M&A report, which covers the period between July 2014 and…

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Malvertising Rises 132% in 2016 Over 2015, Says RiskIQ Research

RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Malvertising Trend London, UK – January 31, 2017 – RiskIQ, the leader in digital threat management, today released its annual malvertising report which indicates a sharp spike in malvertising in 2016, a digital threat that has become increasingly challenging for organisations to detect and mitigate. Delivered through ad networks such as Google and Facebook, threat actors use malvertising to propagate malware, ransomware, and scams (disingenuous…

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