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Carpetright Partners with Qubit To Drive In-Store Sales With Online Personalisation

European retail leader will prioritise customer experience for their online store[LONDON] — [10 AUGUST 2017] Carpetright, UK’s leading flooring and beds retailer, has partnered with Qubit, a leader in marketing personalisation technology, to help drive in-store sales through tailored online experiences. The company is now prioritising online personalisation; recognising that the path to purchase often starts long before a customer walks into a store. Carpetright trade from 434 stores and concessions in the UK as…

Source: RealWire
Source: Real Wire Internet Marketing

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More brand mentions on Instagram Stories vs. Snapchat among influencers according to the Snaplytics Quarterly Report

Influencers are more active endorsing beauty brands through Instagram Stories than on Snapchat, but smaller beauty brands still thrive very well on Snapchat staying under the radar while engaging their audience.August 9, 2017 — Snaplytics is a marketing platform for new social channels including Snapchat and Instagram stories. In August they will launch their Brand Listening service to analyze brands share of voice among influencers and which influencers are most active on the story based…

Source: RealWire
Source: Real Wire Internet Marketing

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Joe Browns and Qubit Taking Customer-Centricity to the Next Level

[LONDON – 8 AUGUST 2017] – Joe Browns, the UK-based men’s and womenswear lifestyle brand, has revealed substantial incremental return on investment thanks to its growing relationship with Qubit, the market leader in personalization technology. Joe Browns have been working with Qubit since 2016 and thanks to its unique platform, have been able to quickly evaluate a multitude of different online customer experiences without making upfront and costly changes to the site. Having enjoyed conversion…

Source: RealWire
Source: Real Wire Internet Marketing

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Episerver Named a Leader in Gartner’s 2017 Magic Quadrant for Web Content Management for Third Consecutive Year

Independent analyst firm positioned the unified content and commerce platform provider on its ability to execute and completeness of visionLondon, UK. – 1st August, 2017 – Episerver™, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced its position in the “Leaders” quadrant of Gartner’s 2017 “Magic Quadrant for Web Content Management”.Gartner evaluated Episerver alongside 18 other vendors in the report, recognizing the company as…

Source: RealWire
Source: Real Wire Internet Marketing

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Cloud IQ growth strategy clicks up a gear raising additional £4m

PayPal joins returning investors Nauta Capital, Juno and Finance Wales in backing the commerce optimisation specialist31st July 2017, London – Today Cloud IQ, the commerce optimisation platform, announces that it has raised a £4m round, including an investment from PayPal (NASDAQ: PYPL). This investment will enable Cloud IQ to democratise digital marketing, enabling businesses of all sizes to deliver dynamic individual user experiences that are beneficial to both consumers and the merchant.Cloud IQ makes ecommerce…

Source: RealWire
Source: Real Wire Internet Marketing

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Mobile Marketing Association Germany On Expansion Course With Impressive Roster Of New Board Members, Partnerships

BERLIN, GERMANY – July 27, 2017: The Mobile Marketing Association enters a new phase of growth and activity, adding leading companies to its executive committee including American technology and social media company Snap Inc., leading mobile video advertising and monetization platform AdColony, mobile measurement and attribution provider adjust, mobile marketing analytics and attribution platform provider AppsFlyer, and upday, the company behind a personalized news aggregator mobile app for Samsung smartphones. To date the ranks of…

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RiskIQ Researchers Identify New Threat Actor NoTrove Delivering Millions of Scam Ads, Threatening Consumers, and the Digital Advertising Industry

London, UK – 26 April, 2017 – Earlier this year, RiskIQ, the leader in digital threat management, reported an eight-fold increase in internet scam incidents that deny the $83 billion digital advertising industry millions of dollars. Now, researchers at RiskIQ have identified NoTrove, a newly discovered and major threat actor that is delivering millions of scam ads that threaten consumers and further undermine the digital advertising industry.A new research report released today, “NoTrove: The Threat…

Source: RealWire
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Europe's Largest Online Car Ad Portal Chooses Catchpoint to help offer customers best web experience

London, 20th February 2017 – Catchpoint, a leading provider of digital performance analytics, today announced that Europe’s largest online automotive ad portal, AutoScout24, which is visited by over ten million users a month, is now using the company’s performance analytics solution.In order to bring together the numerous vendors and buyers of vehicles, the speed and performance of the Web appearance for AutoScout24 is crucial. AutoScout24 wants to offer its customers a great user experience and…

Source: RealWire
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Hampleton Partners Report Shows Resurgence in Digital Marketing M&A

Interest from strategic investors likely to continue to fuel consolidation over the next 12 monthsLondon, February 9th 2017: The latest market report from technology M&A advisory firm, Hampleton Partners, reveals a resurgence in Digital Marketing M&A activity in 2016 with strong but selective M&A interest from strategic investors likely to continue to fuel consolidation in the sector over the next 12 months. The Digital Marketing M&A report, which covers the period between July 2014 and…

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Malvertising Rises 132% in 2016 Over 2015, Says RiskIQ Research

RiskIQ Digital Threat Detection Data Indicates a Sharp Increase in Malvertising Trend London, UK – January 31, 2017 – RiskIQ, the leader in digital threat management, today released its annual malvertising report which indicates a sharp spike in malvertising in 2016, a digital threat that has become increasingly challenging for organisations to detect and mitigate. Delivered through ad networks such as Google and Facebook, threat actors use malvertising to propagate malware, ransomware, and scams (disingenuous…

Source: RealWire
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