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Allianz Ireland’s New ‘We Cover Courage’ Campaign Recreates Minister Donogh O’Malley’s Free Education Announcement

New Multi Million Euro Campaign to recognise key courageous moments in Irish history which changed societyFirst commercial to recreate Minister Donogh O’Malley’s Moment of Courage in announcing free education in September 1966Ad created by In the Company of Huskies features the actor Daragh O’Malley playing the role of his father delivering his father’s famous speech – see the full speech recreated here – https://youtu.be/08MgWENi7nk Commercial to air on TV and digital channels and can be…

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Marketing Intelligence Platform Admetrics Introduces Always-On Experimentation With Quantify

Frankfurt, 13 March 2019: The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, today announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation methodologies by eliminating the…

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Searchmetrics appoints new Chief Operating Officer, Britta Mühlenberg

New Searchmetrics’ COO will be focused on driving sustained growth to the benefit of customers, investors and employeesBerlin and San Mateo, March 6, 2019 ‒ Searchmetrics, the search and content marketing platform, has promoted Britta Mühlenberg to the newly-created position of Chief Operating Officer (COO). Mühlenberg, who was previously VP of Human Resources at Searchmetrics, will be focused on rolling out the company strategy, ensuring all parts of the global business organization work together to…

Source: RealWire
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Wikipedia and YouTube Dominate Search Results Globally, a New Study Finds

… Amazon is in the top ten most visible websites on Google in six countriesSan Mateo, February 28, 2019 – Wikipedia retains its crown as the most visible website in Google search results globally based on its performance in organic search in ten countries, including the United States, UK, Germany and France. Second comes YouTube, which also saw the biggest absolute improvement in search performance over the whole of 2018 in all the countries analyzed.The…

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Ecommerce and digital marketing companies battle for the digital consumer in 'an Amazon world'

E-commerce M&A value up by $20 billion 2018 vs. 2017Digital marketing M&A total value achieved $11 billion in 2H2018, more than double first half valueLondon, UK – 28 February 2019. The latest E-Commerce and Digital Marketing M&A Market Reports from international technology mergers and acquisitions advisor, Hampleton Partners, reveal that 2018 recorded a $20 billion increase in disclosed e-commerce M&A value compared to 2017, boosted by mega-deals such as Walmart’s ambitious $16 billion purchase of…

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A first: Leadmark AI Platform provides precise response forecast for ad campaigns

Machine learning technology predicts results for brands in real time A new artificial intelligence platform offers a solution to the perennial problem of flawed calculation of campaign effectiveness, effectively eliminating the chronic conundrum of budget wastage. Leadmark, an AI marketing platform, provides internationally an effective solution that steers ad spend to the optimum promotion channels, while simultaneously measuring ROI to be attributed to sales or other response KPIs. The results provided have an accuracy rate…

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Amplience partners with QUIZ to improve customer experience and campaign velocity

The Scottish based fast-fashion brand will use the Amplience platform to deliver agile, on-trend campaigns and seamlessly served contentLondon, UK, 13 February 2019 – Amplience, the leading Content Management Solutions provider, announces it will be working with fast-fashion retailer QUIZ to deliver a mobile optimized shopping experience. With 30 per cent of sales now online, online is the fastest growing part of the QUIZ business. Following rapid growth in mobile traffic over the past few…

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Mobile Marketing Grows in Germany, Daniel Rieber Appointed as Country Director MMA Germany

Berlin, 8.2.2019: At the beginning of the year, the German chapter of the global Mobile Marketing Association once again reported significant growth. Alongside existing members—such as McDonald’s, Unilever, Coca Cola, and others—new companies including MasterCard, ING, Twitter, Wetter.com, Ogury, TAB, YOC, and Groundtruth are now among the list of active members in Germany. The mutual goal of the companies is to accelerate the transformation and innovation of marketing through mobile, driving business growth with closer…

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Study: Social media has the least influence on retail technology purchases

Research from CCgroup reveals the biggest influences on technology vendor selection by major UK retailersLondon, 6th February 2019 – Insight driven Tech PR Agency, CCgroup, today released the findings of its primary research study “How to influence retail technology buyers”. The results, collected from over 30 tier one (turnover above £500m) and tier two (turnover between £30-£500m) UK retailers, identified the information most important to decisionmakers when longlisting, shortlisting and purchasing from a potential technology…

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New global data suggests online fashion shoppers now spend more on mobile than desktop: 46% v 44%

… but fashion retailers must find a way to convince ‘impatient’ mobile visitors to make purchases in 30% less time per visit New research suggests that online fashion shoppers globally now spend more on mobile than desktop: 46% v 44%[1]. But with each visitor spending nearly 30% less time on a site when they come via mobile than they do on desktop, retailers face the key challenge of optimising the mobile experience so shoppers can…

Source: RealWire
Source: Real Wire Internet Marketing