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CloudXink selects Confirmit to support ad and brand testing across China

Data analysis and integration capabilities drive Confirmit Horizons platform choiceLondon, UK, Oslo, Norway and New York, NY, 11 June 2019: Brand and advertising research specialist CloudXink has selected Confirmit Horizons to support its growing portfolio of research projects. CloudXink works with a large number of FMCG companies across China with a particular focus on pre-testing of advertising and product concepts. It also delivers ad-hoc, customised projects for customers. Having grown quickly, the company needed to…

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Visable Is Europe’s B2B Champion – New Umbrella for “Wer liefert was”, EUROPAGES and Gebraucht.de

Hamburg – The leading B2B marketplace “Wer liefert was” (wlw) and the B2B platform EUROPAGES are now part of the new corporate brand Visable. Both platforms will continue as Visable brands respectively, as will the online marketing services already offered today, which companies can use to extend their reach beyond the B2B marketplaces. As a Google Premium and Microsoft Advertising Partner, Visable also provides search engine advertising and retargeting campaigns. The aim is to position…

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Search marketing agency iThinkMedia rebrands as Honcho

Hertfordshire-based search marketing agency rebrands to reflect its leading experience in retail and automotive sectorsHertfordshire – June 2019: Digital agency iThinkMedia – which offers Search Engine Marketing solutions – today announces its rebrand to become Honcho. This change is to reflect its leading status and niche ambition as an automotive and retail agency, and to adapt to changing times in the industry.“Search has evolved massively over the last 10 years and continues to do so…

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Kingsley Napley And Zylpha Collaborate On Bundling Innovation

Leading legal technology innovator Zylpha (www.zylpha.com) has collaborated with internationally recognised law firm Kingsley Napley to develop an innovative new document bundling toolset. Amongst the all-new functionality is a unique ‘Bundle Import Tool’. This makes it easy for Kingsley Napley to partition incoming bundles, according to specific documents or sections, when adding files to their own bundles. The innovative new toolset, originally designed for use with the practice’s Mattersphere case management system, drives process efficiency…

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New Study Reveals Positive Impact of Page Speed on Google Rankings

Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019Even highly-ranked sites neglect accessibility for the visually impaired and blind San Mateo, May 16, 2019 ‒ Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technologies such as…

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The Absolut Company chooses Preservica to future-proof its 140-year history

Preservica’s cloud hosted active digital preservation platform will be used to safeguard unique advertising, posters and product images for brands including Absolut Vodka. Boston, MA; London, UK. May 9, 2019. Preservica, market leaders in active digital preservation has announced that the Absolut Company has selected its cloud hosted active digital preservation platform to protect and future-proof more than 140 years of unique brand heritage and company history. The online archive will be used to inspire…

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79% of UK consumers will switch brand if trust breaks down

Eptica research finds automotive, technology, insurance and government least trusted sectorsReading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor…

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Paralympian Ellen Keane Stars in Allianz Ireland’s New ‘We Cover Courage’ Nationwide Campaign

Ireland’s youngest ever Paralympic athlete Ellen Keane’s moment of courage re-created in Allianz Ireland’s latest commercialDue to a missing lower left arm, Ellen suffered insecurities in early life, which was later defined by the moment she was courageous enough to wear short sleevesEllen has competed in three Paralympic Games (Beijing 2008, London 2012 & Rio 2016) and won a Gold medal in the Allianz European Para Championships (Dublin 2018)Commercial to air on TV and digital…

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New Study: 34% of Traffic and 28% of Orders for Large Online Fashion Retail Brands Come Directly from Search and Social

Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59%…

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Winners Announced at 2019 Influencer Marketing Awards

Over 270 attended the inaugural awards ceremonyWednesday 27th March 2019: The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the last year, has announced its winners in London. With senior representatives from the industry’s leading agencies, brands, influencers and technologies in attendance at the Sheraton Grand, the winners of all 24 categories were celebrated on Tuesday night; with the Grand Prix award being awarded to MSL UK & Renault’s year-long ‘#BehindCarDoors’ campaign.As…

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