Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and Opportunities

BERLIN, GERMANY – January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation in the world. Tapping the expertise of its new and existing board members and member companies, which now includes…

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Shifting Gears: 123FormBuilder Delivers Four Innovative Features within a Month of New Form Editor Release

New 10-step revision feature streamlines form editing and collaboration, new fonts simplify beautiful design, mass editing saves time and a rich text editor improves the user experience, all in service of helping people build better forms fasterTimisoara, Romania – January 22nd, 2018 – Just over a month after releasing its major new Form Editor, 123FormBuilder today announces that it has already delivered four groundbreaking new form features, with larger projects in the pipeline coming out…

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Group IMD and Honeycomb combine to shape the future of video advertising

The new company’s innovative automated technology and global reach will accelerate the path to programmatic TVLondon, 21st December 2017: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).Together, Group IMD and Honeycomb will enable the…

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Speedo launches swimming into the 21st century with Amplience

London, UK, 18th December 2017 – Amplience, the platform for Retail Engagement, announced that it has been working with swim category leader Speedo to help launch swimming into the 21st century, reimagining its content (delivery across platform) and creating a unified process to enhance the customer journey.Customer shopping habits have changed – their journey and experiences have become as important as the destination and purchase. By taking a unified approach through merging commerce and brand…

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Digital influencers overtake celebrities as the most popular choice for brand endorsements in 2017; niche ‘unconventional’ talent enter the mix

With social media now critical to all communications, digital influencers play a central role in branded storytelling. This has placed more pressure on traditional celebrity ambassadors to up their game online, and forced marketers to adopt a more blended approach to talent-led campaigns in this new age of influence.London, United Kingdom. Digital influencers represent the largest majority group that brands have worked with for endorsement and commercial opportunities this year. According to ‘The Age of…

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Amplience powers rich media production with SAP® Hybris® Commerce

24th November 2017, London, U.K. – Amplience today announces the release of Amplience Extension for SAP® Hybris® Commerce. Designed to accelerate and simplify the implementation of Amplience Dynamic Media solutions for retailers, the update extends the SAP Hybris solution to allow for the delivery of rich, engaging product and promotional media to customers’ devices. The Amplience Extension is SAP-certified for integration with SAP Hybris Commerce.Whether serving apparel, grocery, pharmaceutical products or more, retailers are increasingly…

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Latest Zylpha Integration Addresses Legal Workflows

A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of LexisNexis Visualfiles case management software, the new integration means that by entering a postcode, or part of an address, users can automatically generate the full Royal Mail postal address, without leaving their work. As opposed to separate standalone apps, which require individual address look-ups, Zylpha’s…

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Self-Service Success Drives New Functionality For Halton Housing's Customer App

Halton Housing has significantly extended the functionality of its customer self-service app following its highly successful launch. Halton Housing is a registered not for profit housing association, managing 7,000 homes in the Cheshire towns of Widnes and Runcorn. As part of its Digital First strategy, the organisation has worked closely with Aareon (www.aareon.co.uk), using its 1st Touch software to develop the self-service customer app along with a website portal and mobile working for its workforce….

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ASICS Digital Hits the Ground Running with Qubit Aura for Mobile Web

Scaling 1:1 personalization with mobile web solution for product discovery [NEW YORK – 15 November 2017] – Qubit, the leaders in marketing personalization technology, today announced that ASICS Digital, an ASICS division responsible for the continued development of Runkeeper and other consumer-centric digital platforms, has partnered with Qubit to enhance its mobile web presence. Qubit Aura leverages the latest in artificial intelligence (AI) to create an app-like shopping experience for small screens. The experience is…

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Cruise Chooses Qubit to Navigate Personalization Journey

Europe’s largest online cruise travel agent making data-driven experiences priority for growth[LONDON – 7 NOVEMBER 2017] Qubit, the leaders in marketing personalization technology, today announced that Cruise, Europe’s largest online cruise travel agent, have chosen Qubit to power their journey to personalization. The company are looking to increase conversions, enquiries, and sign ups, as they grow market share across Europe. With an in-house development team, Cruise will leverage the Qubit personalization platform to build a…

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