Max Media announces Anglo-Greek agency alliance

London based Max Media International has announced the launch of Max Media Greece. Joining forces with Greece’s largest independent ad agency IRA Media to form an innovative partnership designed to abridge Europe post Brexit. Emma Wood, Business Development Director of Max Media International, takes an in-depth look at the strategic importance of Greece and the role of the new office in Athens. Max Media, a full service marketing agency, develops and delivers powerful B2B and…

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dock10's post production team adds atmosphere to Magnet's latest TV campaign

Magnet, one of the UK’s largest specialist kitchen retailers, believes that the kitchen is the heart of the home, and this is reflected in their latest television advertising campaign. The new campaign called for an emotional narrative that would portray the kitchen as part of the family-the place where so many treasured moments take place.Working closely with Magnet’s advertising agency, Cheetham Bell JWT, Production Company Nice Shirts, and Director Liz Murphy, dock10 was supplied with…

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Pureprofile extends Confirmit Relationship

Data Collection, Panel Management and Analytics to underpin global growthLondon, UK, New York, NY and Oslo, Norway: 23 January 2018: Leading provider of data, insights, programmatic and lead generation solutions, Pureprofile has announced it will extend its 10-year relationship with Confirmit, the leading global solutions provider for Customer Experience, Employee Engagement, and Market Research. ASX-listed Pureprofile was founded in Sydney in 2000 and will continue to use the Confirmit Horizons platform for its data collection,…

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Mobile Marketing Association Germany Boosts Board Membership; Leading Companies Reveal 2018 Top Trends and Opportunities

BERLIN, GERMANY – January 22, 2018: The Mobile Marketing Association (MMA) Germany announces the addition of leading companies to its board including Verve, a leading location-based mobile marketing platform that connects advertisers with consumers to deliver successful business outcomes, and WallDecaux, outdoor advertising giant and part of the JCDecaux Group, the largest Out-of-home (OOH) advertising corporation in the world. Tapping the expertise of its new and existing board members and member companies, which now includes…

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Shifting Gears: 123FormBuilder Delivers Four Innovative Features within a Month of New Form Editor Release

New 10-step revision feature streamlines form editing and collaboration, new fonts simplify beautiful design, mass editing saves time and a rich text editor improves the user experience, all in service of helping people build better forms fasterTimisoara, Romania – January 22nd, 2018 – Just over a month after releasing its major new Form Editor, 123FormBuilder today announces that it has already delivered four groundbreaking new form features, with larger projects in the pipeline coming out…

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Group IMD and Honeycomb combine to shape the future of video advertising

The new company’s innovative automated technology and global reach will accelerate the path to programmatic TVLondon, 21st December 2017: Global video advertising distribution business Group IMD and video management platform Honeycomb have today announced their merger. The new business will provide customers across more than 100 countries with revolutionary technology that will accelerate access to addressable and programmatic video advertising across TV, online and Video on Demand (VoD).Together, Group IMD and Honeycomb will enable the…

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Speedo launches swimming into the 21st century with Amplience

London, UK, 18th December 2017 – Amplience, the platform for Retail Engagement, announced that it has been working with swim category leader Speedo to help launch swimming into the 21st century, reimagining its content (delivery across platform) and creating a unified process to enhance the customer journey.Customer shopping habits have changed – their journey and experiences have become as important as the destination and purchase. By taking a unified approach through merging commerce and brand…

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Digital influencers overtake celebrities as the most popular choice for brand endorsements in 2017; niche ‘unconventional’ talent enter the mix

With social media now critical to all communications, digital influencers play a central role in branded storytelling. This has placed more pressure on traditional celebrity ambassadors to up their game online, and forced marketers to adopt a more blended approach to talent-led campaigns in this new age of influence.London, United Kingdom. Digital influencers represent the largest majority group that brands have worked with for endorsement and commercial opportunities this year. According to ‘The Age of…

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Amplience powers rich media production with SAP® Hybris® Commerce

24th November 2017, London, U.K. – Amplience today announces the release of Amplience Extension for SAP® Hybris® Commerce. Designed to accelerate and simplify the implementation of Amplience Dynamic Media solutions for retailers, the update extends the SAP Hybris solution to allow for the delivery of rich, engaging product and promotional media to customers’ devices. The Amplience Extension is SAP-certified for integration with SAP Hybris Commerce.Whether serving apparel, grocery, pharmaceutical products or more, retailers are increasingly…

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Latest Zylpha Integration Addresses Legal Workflows

A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of LexisNexis Visualfiles case management software, the new integration means that by entering a postcode, or part of an address, users can automatically generate the full Royal Mail postal address, without leaving their work. As opposed to separate standalone apps, which require individual address look-ups, Zylpha’s…

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