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Celebrity Intelligence rebrands as Influencer Intelligence as it mergers with Econsultancy

London. New York. (10 September, 2018): Celebrity Intelligence, the leading platform for brand and talent partnerships, has today announced a new name, rebranding as Influencer Intelligence, as it merges with sister company Econsultancy, a leading exponent of digital marketing excellence. Jane Turner, Managing Director at Centaur Media, the parent company for the two merging entities said: “The merger has created a powerhouse for delivering integrated marketing solutions enabling professional marketers to more effectively drive digital…

Source: RealWire
Source: Real Wire Internet Marketing

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Digital Marketing & eCommerce M&A volumes and values rebound in the fight for consumer attention and spend

London, UK – 7 September 2018 – As Amazon hits a trillion dollar valuation, Hampleton Partners’ latest M&A Market Reports on e-Commerce and Digital Marketing reveal that the number of deals in both sectors is rebounding after the slowdown which started in Q2 2017. Associated transaction values are rocketing to the near record-peaks achieved in Q4 2015. This rebound is emblematic of established retailers and online players buying-out competitors or snapping-up individual online retail niches…

Source: RealWire
Source: Real Wire Adveritisng

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New AI-based ecommerce personalisation tech helps golf retailer increase online order values by 18%

Function18 doubles on-site engagement and makes visitors 1.3x more likely to buy with newly launched Nosto technology that delivers a ‘personalised store to every customer’Function18.com, which sells golf clothing from top sports brands such as Nike and Adidas, has seen an 18% increase in average order values while doubling page views and time-on-site with new AI-powered personalisation technology from Nosto. The newly launched technology can automatically personalise every element on a retail site from the…

Source: RealWire
Source: Real Wire Internet Marketing

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Luxury brand Diane von Furstenberg attributes 11% of revenue being driven by personalization

After online overhaul, Qubit Pro and Qubit Aura used to create seamless multi-channel visitor journeys[NEW YORK – 23 AUGUST 2018] – Using the Qubit Pro personalization platform and Qubit Aura, the product discovery solution for mobile web, Diane von Furstenberg (DVF) has been able to leverage Qubit’s proprietary machine learning technology to create in-the-moment experiences – serving the right message, offer or product in the right place and at the right time, increasing brand engagement…

Source: RealWire
Source: Real Wire Internet Marketing

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ADLV Members Meet GDPR Compliance Rules Deadline

With the support of the DVLA, the ADLV (Association for Driving Licence Verification) now sees the ‘light at the end of the GDPR transition tunnel’. Recent GDPR based changes announced by the DVLA, meant that over 2 million drivers were required to grant new driving licence data check permissions to their fleet operator by the 25th August. After this date no scheduled rechecks can take place using the former methods putting many drivers at risk…

Source: RealWire
Source: Real Wire Internet Marketing

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Former eBay Executive Joins Amplience as Chief Revenue Officer

Michael Jones brings leadership experience in ecommerce, mobile commerce and Software-as-a-Service to Amplience as customers adopt its Content Management platform globallyNEW YORK, August 14, 2018 — Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, today announced that Michael Jones has been appointed Chief Revenue Officer to support the company’s ongoing global growth and help customers deliver compelling, personalized experiences that increase revenues. As Chief Revenue Officer, Jones is responsible for all…

Source: RealWire
Source: Real Wire Internet Marketing

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Episerver named a leader again in the 2018 Gartner Magic Quadrant for Web Content Management

Research analysts evaluated Episerver on ability to execute and completeness of visionLONDON, UK – 6 August 2018 – Episerver, the company transforming digital experiences, today announced its position in the Leaders quadrant of Gartner’s 2018 “Magic Quadrant for Web Content Management”[1] for the fourth year in a row.Gartner analysed Episerver among 18 total vendors of web content management tools and evaluated each based-on completeness of vision and ability to execute. According to Gartner, Leaders “execute…

Source: RealWire
Source: Real Wire Internet Marketing

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Amplience Named "Hot Vendor" by Aragon Research

Leading analyst firm predicts that by year-end 2020, 50% of enterprises will abandon their traditional Website Management approach and shift to Dynamic Experience Management NEW YORK, August 1st, 2018 — Amplience, the global leader in cloud-based Content Management and Asset Management Software-as-a-Service, today announced it has been included in the list of “Hot Vendors” in the “Hot Vendors in Dynamic Experience Management, 2018″[1] report by Aragon Research, Inc. Aragon Research predicts that by year-end 2020,…

Source: RealWire
Source: Real Wire Internet Marketing

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New Research: Financial Services Brands Can Win in Google Searches by Targeting 'Direct Answers'

Searchmetrics Study finds 27% of finance-related Google searches trigger Direct Answers boxes, giving finance brands a valuable branding and traffic opportunitySan Mateo, July 31, 2018 ‒ Financial services companies looking to boost their online brand and traffic should focus on winning the prime place in Google search results called Direct Answers, new research from SEO and content marketing firm Searchmetrics reveals. Brands such as Bankrate.com, Investopedia.com and Wellsfargo.com are already successfully doing this.“Often called ‘position…

Source: RealWire
Source: Real Wire Internet Marketing

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APAC Brand Leaders and Marketers to join the 'Content Marketing Summit Asia' in Singapore on Aug 15, 2018

Limited Delegate / Membership and registrations are now available.Innovative content creators may explore collaboration and partnerships. Singapore, July 26, 2018: The upcoming ASEAN edition scheduled to be held on August 15, 2018 at Singapore will host over 30 C-Suite global experts and practitioners from leading brands such as P&G, Nestle, Ericsson, SGInnovate, Under Armour, AON, Honeywell, Intel, Cisco, Dolby, Prudential, Temasek, Kayak and others. Over 400 delegates shall join the forum to acquire knowledge, get actionable…

Source: RealWire
Source: Real Wire Internet Marketing