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Celebrus Enhances Effectiveness of Digital Advertising with New Custom Audience Connector

Latest connector supports creation of Custom Audiences in Google or FacebookEnriches audience-building capabilities with advanced profile creationOvercomes privacy concerns with compliant customer data captureEnables real-time orchestration of digital advertisingSunbury-on-Thames, 5th July 2018: The latest version of the Celebrus Customer Data Platform (CDP) from D4t4 Solutions Plc has already added new features in the areas of Adobe Experience Cloud integration, audience segmentation and support for Apache Hive open-source data warehouse. The final headline feature is its…

Source: RealWire
Source: Real Wire Adveritisng

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Ultima Displays Launches Mantis – World's First Multifunctional Roller Banner Of Its Kind

Cost-effective and flexible design gives customers a two-in-one solutionCorby, UK, 5 July 2018 – Mantis – a revolutionary multifunctional roller banner with a patent-pending top rail design which gives exhibitors a two-in-one solution – has been launched by Ultima Displays, Europe’s leading one-stop solutions and hardware provider. As the newest addition to Ultima Displays’ Economy range, which offers modern, versatile and elegantly designed products to accommodate all budgets, Mantis is the first roller banner of…

Source: RealWire
Source: Real Wire Adveritisng

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New Searchmetrics study: Faster web pages already rank higher in mobile searches – even before Google's "Speed Update"

… And fast-loading AMP results now appear in over half of ecommerce, travel and finance related searchesSan Mateo, June 28, 2018 ‒ Ahead of the rollout of Google’s mobile “Speed Update” in July 2018, a new study by Searchmetrics suggests that marketers should take note that faster-loading pages already are deciding winners over losers in mobile searches. The search results appearing in Google positions one to five load significantly faster than those lower down, with…

Source: RealWire
Source: Real Wire Internet Marketing

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Searchmetrics Creates Digital Strategies Group

The Searchmetrics Digital Strategies Group offers data and consulting services to brands and agency partners seeking consistent revenue gains from earned media San Mateo, June 14, 2018 ‒ Searchmetrics, the leader in search and content optimization, today announced the launch of the Searchmetrics Digital Strategies Group, a services and consulting practice that helps brands and agencies deliver predictable wins in earned media marketing. Guided by insights gained using award-winning Searchmetrics content marketing software, a team…

Source: RealWire
Source: Real Wire Internet Marketing

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VIOOH, The New Global Platform Transforming The Out-Of-Home Advertising Sector By Enabling Industry-Wide Cooperation

London, 12th June 2018 – Today, VIOOH – pronounced ‘view’ – a global, open and independent platform, combining automation, programmatic and traditional buying models, is launching in the UK and the US. This new platform heralds a new era of cooperation across the out of home industry, connecting media owners and buyers.Designed by Out of Home (OOH) experts for the OOH industry and backed by advertising powerhouse JCDecaux, VIOOH offers all media owners and buyers…

Source: RealWire
Source: Real Wire Internet Marketing

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New Influencing Beauty Report Reveals Influencer marketing is proving effective for 98% of the beauty industry

For every £1 spent on beauty influencers in 2017, brands secured an average ROI of £8.81Instagram overtakes YouTube as the number one channel for beauty brand promotionDigital beauty influencers have replaced celebrities as main choice for talent collaborations80% say influencers are pivotal in influencing the opinions and buying decisions of millennial customersLondon, United Kingdom: Consumers are no longer shopping for beauty the way they used to and the industry has moved at a transformative speed…

Source: RealWire
Source: Real Wire Internet Marketing

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CleverTouch helps marketers ‘Level Up’ with Marketo and Pardot Certification Program

New comprehensive training initiative provides bespoke Marketing Automation training to guarantee platform certificationAlresford, May 23rd, 2018 – CleverTouch, Europe’s leading Marketing Automation consultancy and service provider, today announced its ‘Level Up’ Marketo and Pardot certification program. The program provides expert Marketo and Pardot training for marketers looking to become the internal experts and to further progress their careers.With the Level Up program, CleverTouch will provide expert training in digital assets and data in the client’s…

Source: RealWire
Source: Real Wire Internet Marketing

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Ultima Displays Launches Its Exclusive Vision Banner Range

Unique to the portable display market, the full range of Vision Banners will be unveiled for the first time at Sign & Digital in Birmingham (24-26 April, 2018)Corby, UK, 16 April 2018 – Ultima Displays, Europe’s leading one-stop solutions and hardware providers, has launched its new ‘Vision’ Banner range, a modern, sleek and elegantly designed range of display solutions. Offering a solution for all needs and budgets, the Vision Banner range is designed to display…

Source: RealWire
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Fincons Group enables launch of Mediaset's Smart TV advertising platform

Fincons Group supports Mediaset’s Publitalia ’80 for launch of pioneering addressable advertising solution04 April 2018 – Fincons Group, a leading global IT business consulting firm, has been a key enabler behind the launch of Publitalia 80’s new advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising capabilities as well as a broad and engaging digital platform to advertisers by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio. Mediaset is…

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Paywizard and Diagnal unveil strategic partnership to drive targeted real-time multichannel customer engagement

New joint offering combines the analytic power of Paywizard Agile with the marketing execution capabilities of Diagnal’s Engage platformUtilises Paywizard’s Decision Moments framework with Diagnal Engage’s ability to deliver real-time social media and digital marketing campaigns to target customers at the right time for the right business outcomesCombined proposition to debut at NAB Show 2018, where demos will be available on the Paywizard standLondon, 28 March 2018 – Paywizard, the pay-TV subscription, billing and customer…

Source: RealWire
Source: Real Wire Internet Marketing