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Ultima Displays Launches Its Exclusive Vision Banner Range

Unique to the portable display market, the full range of Vision Banners will be unveiled for the first time at Sign & Digital in Birmingham (24-26 April, 2018)Corby, UK, 16 April 2018 – Ultima Displays, Europe’s leading one-stop solutions and hardware providers, has launched its new ‘Vision’ Banner range, a modern, sleek and elegantly designed range of display solutions. Offering a solution for all needs and budgets, the Vision Banner range is designed to display…

Source: RealWire
Source: Real Wire Adveritisng

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Fincons Group enables launch of Mediaset's Smart TV advertising platform

Fincons Group supports Mediaset’s Publitalia ’80 for launch of pioneering addressable advertising solution04 April 2018 – Fincons Group, a leading global IT business consulting firm, has been a key enabler behind the launch of Publitalia 80’s new advertising products ADD+Plus. Publitalia ’80 is now able to offer addressable advertising capabilities as well as a broad and engaging digital platform to advertisers by leveraging Smart TV capabilities and broadband-broadcast convergence across all Mediaset’s portfolio. Mediaset is…

Source: RealWire
Source: Real Wire Adveritisng

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Paywizard and Diagnal unveil strategic partnership to drive targeted real-time multichannel customer engagement

New joint offering combines the analytic power of Paywizard Agile with the marketing execution capabilities of Diagnal’s Engage platformUtilises Paywizard’s Decision Moments framework with Diagnal Engage’s ability to deliver real-time social media and digital marketing campaigns to target customers at the right time for the right business outcomesCombined proposition to debut at NAB Show 2018, where demos will be available on the Paywizard standLondon, 28 March 2018 – Paywizard, the pay-TV subscription, billing and customer…

Source: RealWire
Source: Real Wire Internet Marketing

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CleverTouch launches marketing technology solution and becomes a Marketo Accelerate partner

Created by CleverTouch DevLab, Momentum revolutionises the email creation process for regional and central marketers using Marketo®Alresford, UK – 27 March 2018 – Today, CleverTouch, one of Europe’s leading Marketing Automation consultancy and service provider, announced their latest product offering, Momentum – a marketing technology platform that revolutionizes the email creation process in Marketo Engagement Platform® – has become a Marketo Accelerate partner. Momentum’s mission is to make email creation easy for the entire marketing…

Source: RealWire
Source: Real Wire Internet Marketing

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UK’s Dentsu Aegis Network Tops M&A Dealmakers in Hampleton Partners’ Digital Marketing Report

Total value of disclosed transactions amounted to more than $7 billion in the second half of 2017 as disruption grips the sector London, 19 March 2018 – In its latest analysis of the Digital Marketing M&A sector, Hampleton Partners identified Dentsu Aegis Network and Accenture as the top two acquirers in the sector, with 53 acquisitions between them. Dentsu Aegis Network, the British arm of Japanese advertising giant, Dentsu, made 38 acquisitions, driven by its…

Source: RealWire
Source: Real Wire Internet Marketing

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Learn the latest Search and Content Marketing Secrets from Top Brands and Influencers at the Searchmetrics Summit 2018, London

Searchmetrics the search and content marketing leader is hosting a one day conference and networking event on May 9, 2018 at Tobacco Dock, LondonLondon – March 14, 2018 – Top digital marketing influencers, including speakers from Barclays, Trainline, TSB Bank and a number of leading agencies, will come together to share their successful search and content marketing strategies at the Searchmetrics Summit 2018, a one day conference and networking event hosted in London by Searchmetrics,…

Source: RealWire
Source: Real Wire Internet Marketing

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Skout welcomes a university, a VR company and top 50 integrated marketing agency to its list of innovative clients

6th March 2018: Cheshire based B2B PR agency Skout has welcomed a trio of new clients, expanding the business’ regional, national and sector base, contributing to what’s set to be the agency’s highest earning year to date.Skout has been appointed by Birmingham City University (BCU) to deliver a number of B2B content marketing campaigns raising awareness and building authority of the university’s business services. Skout will start by creating a collection of content assets to…

Source: RealWire
Source: Real Wire Internet Marketing

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Brand strategy and insight agency Flamingo identifies 10 key signals of cultural disruption in latest report

Leading brand strategy and insight agency Flamingo has produced a short report naming 10 brands, movements, concepts and trends that have driven current dominant cultural narratives over the past year and that have the potential to signify further uncertainty and disruption in the year to come. Themes highlighted were women’s bodies and power, ethnic inclusivity and diversity, the rise of “brandlessness”, the role of the media in breaking and reforming shared values; the rise of…

Source: RealWire
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Mobile Video Index: Facebook Video is Poised to Overtake YouTube

REDWOOD CITY, Calif – February 26 2018 – Openwave Mobility, the market leader in mobile video traffic management solutions today released the latest findings from its Mobile Video Index (MVI). This is the second edition of the MVI, a regular analysis of traffic data aggregated from live deployments in over 30 mobile operators. The study found that while YouTube remains the most popular for mobile video, Facebook is rapidly closing the gap in some markets…

Source: RealWire
Source: Real Wire Internet Marketing

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Away Resorts begin journey to personalization at scale with Qubit

UK travel company unlocking customer data with industry-leading personalization platform[LONDON – 21 FEBRUARY 2018] Qubit, the leaders in marketing personalization technology, have today announced that Away Resorts, the UK holiday park operator, have partnered in order to take the online customer experience to the next level. Launched in 2008, Away Resorts will celebrate its 10 year anniversary this year, and the company want to build on the strong brand reputation they enjoy in the UK…

Source: RealWire
Source: Real Wire Internet Marketing