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Video Solutions AG today announce their UK launch of free streaming AVoD television service W4Free.com, SKY to sell advertising

London, United Kingdom/Zug, Switzerland, 20 November – W4Free.com is a free new general entertainment service available across PC, Laptop and all mobile devices. Its content is a curated mix of short form lifestyle, crime, movies and tv series. W4Free.com is the UK launch from the same group that runs Watch4.com, leading German language free streaming AVoD service.“Launching W4Free.com marks an important step in Video Solutions expansion plans, we are fully committed to the free streaming…

Source: RealWire
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Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalization Capabilities to Deliver Customer-Centric Digital ExperiencesNashua, N.H., Nov. 19, 2019 – Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio™, a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations. The acquisition significantly accelerates the analytics and personalization roadmap for Episerver Customer-Centric Digital Experience Platform™ and strategically addresses the current and future state…

Source: RealWire
Source: Real Wire Internet Marketing

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MGS Asia Debuts in Jakarta to Sold-Out Crowd

Jakarta, November 18, 2019 — Mobile Growth Summit (MGS)—the world’s largest mobile growth conference—is pleased to announce the success of the sold-out debut of MGS Asia 19. Vivek Girotra, formerly of Machinezone and Zoosk, keynoted the event, speaking about “The Changing Face of UA Marketing.” Other speakers represent leading global mobile brands and marketing leaders like Rakuten Viki, Kabam, Snapchat, Credit Karma, Gamejam and more. Asia is the largest smartphone market in the world and…

Source: RealWire
Source: Real Wire Internet Marketing

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Searchmetrics Appoints Matt Colebourne as its New Global CEO

New hire brings extensive digital marketing industry leadership experience, including roles at DoubleClick, eSpotting and Trinity MirrorBerlin and San Mateo, November 13, 2019 Searchmetrics, the search and content optimization platform, today announced the appointment of Matt Colebourne as its global CEO. With numerous senior leadership roles in the digital marketing arena, including DoubleClick, eSpotting and Trinity Mirror, Colebourne is now tasked with driving international growth for the company which has offices in USA, Germany, UK…

Source: RealWire
Source: Real Wire Internet Marketing

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ekoru: "Fight Climate Change By Changing Your Search Engine"

November 12, 2019 – Every day, people endeavor to do their part for the environment – they carry reusable bags to the grocery store, recycle plastic bottles and cans, circulate news stories of the poor whale who died after swallowing 88 pounds of plastic, join protests for climate change, donate monthly to their favorite causes, or volunteer their weekends to clean the beach. Now, there is another way they can contribute by doing what they…

Source: RealWire
Source: Real Wire Internet Marketing

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Citrus Ornge launches premium publishing lead generation offering

Premium publishers can engage with the lucrative Equity Release sector, which topped £3 Billion in the UK this yearNovember 6 2019: Performance marketing, technology and publishing business Citrus Ornge today announces the launch of a premium publishing lead generation offering. Figures this year for Equity Release in the UK topped £3 Billion (a 19% increase on the previous year) and retirement planning, pensions and annuities are three of the areas where premium publisher clients have…

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WallDecaux and MMA Germany highlight the combination of Out of Home and Mobile marketing in new white paper

For the first time, industry representatives compile recommendations for action, case studies, and data on the effectiveness of advertising and the use of the two channels. Berlin, November 5, 2019 – How do you combine the two fastest-growing media channels of the year*, Out of Home (OOH) and Mobile? Outdoor advertising marketer WallDecaux, the German subsidiary of JCDecaux, and the Mobile Marketing Association (MMA Germany) answer this question in the first comprehensive white paper to…

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Women in Defence UK & The British Army announced to present at SMi's 9th annual Social Media in the Defence and Military Sector conference next month

SMi reports: Women in Defence UK & The British Army announced as new speakers for the Social Media in the Defence and Military Sector conference, taking place in London on 20th and 21st November 2019As Social Media has become a crucial tool for the Armed Forces in the 21st century, and can be used as a platform to reach out to a global audience, SMi’s 9th annual Social Media in the Defence and Military Sector…

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BBC, Guardian and Independent winning lion’s share of Brexit visibility in search

The Sun newspaper website has the largest market share on Google for keywords related to “no deal Brexit” finds Searchmetrics study LibDems are the most visible party website on Google for Brexit-related searches London, October 21, 2019 – With over a million searches a month in the UK for terms around “Brexit news”, the BBC website (bbc.co.uk) is by far the most visible site on Google for Brexit-related searches according to a new study that…

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Source: Real Wire Internet Marketing

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Over one-third of B2Bs Plan to invest in personalised content in 2020 amid extreme pressure to improve digital experience

Episerver’s newest global survey highlights how B2Bs are meeting consumer-like expectationsLondon, UK, Sept 24th, 2019 – Nearly nine in ten (84%) of B2B decision makers say increasing digital expectations from customers or partners is their top external threat according to a new survey from Episerver™, the company transforming digital experiences. In the face of these rising expectations, B2B leaders look to automate marketing, ordering and personalisation with the help of artificial intelligence and key technology…

Source: RealWire
Source: Real Wire Internet Marketing