Mumsnet increases personalisation for 10 million monthly users with Kameleoon

London and Paris, 22 January 2020, Mumsnet, the UK’s most popular website for parents, is improving the experience for its community with innovative personalisation technology from Kameleoon. This technology enables Mumsnet to automate and deliver relevant content and offers to users at key points in their customer journey, based on user behaviour and segmentation. 75% of Mumsnet’s 10 million monthly unique visitors say they visit Mumsnet for advice, and 96% say they trust product recommendations…

Source: RealWire
Source: Real Wire Internet Marketing

Search outperforms social based on Episerver analysis of 4 billion sessions

Episerver releases Its biannual B2C benchmark report detailing retail key performance indicators across traffic sources and devices NRF Big Show, New York, Jan. 13, 2020 – Social media conversions are trending upward – despite being outperformed by organic and paid search – according to data from Episerver™, the customer-centric digital experience company. Search still performs better than social, based on new Episerver analysis of 4 billion sessions. Retail brands have a big opportunity to turn…

Source: RealWire
Source: Real Wire Internet Marketing

Kindred app raises £2 million in seed capital to transform influencer marketing landscape

Quintessentially founder’s new app Kindred gives back to conscious consumers with every transaction London, 11 December 2019: Kindred, a new platform that digitises word-of-mouth recommendations on social media, has raised £2.25 million in seed capital investment and has a £35 million valuation pre-revenue. Board investors are Richard Laxer, ex-President of GE Capital, and Dan Bricken, ex-International President of Wells Fargo M&A. Kindred, which launched in October, creates new direct sales for brands, enabling them to…

Source: RealWire
Source: Real Wire Internet Marketing

Spanish company OrbitalAds receives three million euro funding from the European Commission under the Horizon2020 program

For the first time in the history of the H2020 program, the EC enters as a partner in a group of European companies through the Framework Program born with the aim of supporting startups in the European Union with the potential to become ‘unicorns’ Madrid, December 10, 2019 – OrbitalAds, the Spanish company that has developed the only solution in the world capable of optimizing, automatically and in real time, any search engine marketing (SEM)…

Source: RealWire
Source: Real Wire Adveritisng

Kameleoon appoints experienced digital marketing executive Martin Harrison as first UK Managing Director

Largest European personalisation technology provider expands on back of new funding and identity London and Paris, 10 December 2019, Kameleoon, the leading AI-driven personalisation and A/B testing platform provider, today announced the appointment of Martin Harrison as its first UK Managing Director to drive its growth into the UK and Northern European markets. Martin has over 10 years of experience in ecommerce with both agencies and technology providers. Most recently he was Regional Vice President…

Source: RealWire
Source: Real Wire Internet Marketing

Black, Small Biz, Cyber Weekend 2019

Here is the entire list of Black Friday, Small Business Saturday, and Cyber Monday specials on MLM Leads, Solo Email Ads, SMS Text Ads, and more for 2019. Grab these deals while they last (They end on 12/3/2019 at 11:59PM EDT):

  • 45K SMS Text Ads Every Month – Save $120 – Get This Deal Here
  • Small Heavy Hitter Solo Email Ad (25M Emails Sent Every Month) – Save $250 – Get This Deal Here
  • Heavy Hitter Solo Email Ad (50M Email Sent Every Month) – Save $500 – Get This Deal Here
  • Custom Phone Interviewed Leads – 25% off First Round of any Package (MUST USE this Coupon CODE on the checkout page: bsbcwcepil2019) – Get This Deal Here
  • MLM Genealogy / Buyer Leads Lists – Save $449.90 on three lists with a combined 490,000 prospects – Get This Deal here
  • Solo Email Ads – 100% Bonus Send Amount On Any Package (minus the heavy hitters) – NOTE: You get the bonus on the intial order and every renewal for the subscription (if you do a subscription which is optional). There is no coupon code needed for this offer, we add it to your order manually after you purchase, it will not show up anywhere – Get This Deal Here
  • SMS Text Ads – 10% Bonus Send Amount On Any Package – NOTE: You get the bonus on the intial order and every renewal for the subscription (if you do a subscription which is optional). There is no coupon code needed for this offer, we add it to your order manually after you purchase, it will not show up anywhere – Get This Deal Here
  • Contextual Ads (Banner Ads/Native Ads) – 50% Bonus Clicks On Any Package – NOTE: You get the bonus on the intial order and every renewal for the subscription (if you do a subscription which is optional). There is no coupon code needed for this offer, we add it to your order manually after you purchase, it will not show up anywhere – Get This Deal Here

If you see something else you are interested in please just get in touch with us and we’ll work with you on a deal.

New study: Competition is increasing in Google Shopping, but will this satisfy EU regulators?

Searchmetrics’ data suggests majority of external ads on Google Shopping in Europe are placed via marketing agencies rather than the classic comparison-shopping sites that compete with Google. The study follows EU Commissioner Verstager expressing dissatisfaction with the quality of Google Shopping competition. San Mateo, November 26, 2019 ‒ Two years after the EU fined Google 2.4 billion euros ($2.65 billion) and ordered it to open up its Google Shopping service to greater outside competition, around…

Source: RealWire
Source: Real Wire Adveritisng

Video Solutions AG today announce their UK launch of free streaming AVoD television service W4Free.com, SKY to sell advertising

London, United Kingdom/Zug, Switzerland, 20 November – W4Free.com is a free new general entertainment service available across PC, Laptop and all mobile devices. Its content is a curated mix of short form lifestyle, crime, movies and tv series. W4Free.com is the UK launch from the same group that runs Watch4.com, leading German language free streaming AVoD service.“Launching W4Free.com marks an important step in Video Solutions expansion plans, we are fully committed to the free streaming…

Source: RealWire
Source: Real Wire Adveritisng

Episerver Signs Definitive Agreement to Acquire 1:1 Personalization Company Idio

The Acquisition Immediately Enhances Episerver’s Analytics and Personalization Capabilities to Deliver Customer-Centric Digital ExperiencesNashua, N.H., Nov. 19, 2019 – Episerver™, the customer-centric digital experience company, has signed a definitive agreement to acquire Idio™, a content personalization and analytics platform powering the digital buying experience of some of the world’s largest enterprise organizations. The acquisition significantly accelerates the analytics and personalization roadmap for Episerver Customer-Centric Digital Experience Platform™ and strategically addresses the current and future state…

Source: RealWire
Source: Real Wire Internet Marketing

MGS Asia Debuts in Jakarta to Sold-Out Crowd

Jakarta, November 18, 2019 — Mobile Growth Summit (MGS)—the world’s largest mobile growth conference—is pleased to announce the success of the sold-out debut of MGS Asia 19. Vivek Girotra, formerly of Machinezone and Zoosk, keynoted the event, speaking about “The Changing Face of UA Marketing.” Other speakers represent leading global mobile brands and marketing leaders like Rakuten Viki, Kabam, Snapchat, Credit Karma, Gamejam and more. Asia is the largest smartphone market in the world and…

Source: RealWire
Source: Real Wire Internet Marketing