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Digital influencers overtake celebrities as the most popular choice for brand endorsements in 2017; niche ‘unconventional’ talent enter the mix

With social media now critical to all communications, digital influencers play a central role in branded storytelling. This has placed more pressure on traditional celebrity ambassadors to up their game online, and forced marketers to adopt a more blended approach to talent-led campaigns in this new age of influence.London, United Kingdom. Digital influencers represent the largest majority group that brands have worked with for endorsement and commercial opportunities this year. According to ‘The Age of…

Source: RealWire
Source: Real Wire Internet Marketing

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Amplience powers rich media production with SAP® Hybris® Commerce

24th November 2017, London, U.K. – Amplience today announces the release of Amplience Extension for SAP® Hybris® Commerce. Designed to accelerate and simplify the implementation of Amplience Dynamic Media solutions for retailers, the update extends the SAP Hybris solution to allow for the delivery of rich, engaging product and promotional media to customers’ devices. The Amplience Extension is SAP-certified for integration with SAP Hybris Commerce.Whether serving apparel, grocery, pharmaceutical products or more, retailers are increasingly…

Source: RealWire
Source: Real Wire Internet Marketing

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Latest Zylpha Integration Addresses Legal Workflows

A partnership between leading legal systems innovator Zylpha (www.zylpha.com) and cloud based address management company PCA Predict (www.pcapredict.com) brings rapid postal address generation to legal workflows. Aimed at users of LexisNexis Visualfiles case management software, the new integration means that by entering a postcode, or part of an address, users can automatically generate the full Royal Mail postal address, without leaving their work. As opposed to separate standalone apps, which require individual address look-ups, Zylpha’s…

Source: RealWire
Source: Real Wire Adveritisng

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Self-Service Success Drives New Functionality For Halton Housing's Customer App

Halton Housing has significantly extended the functionality of its customer self-service app following its highly successful launch. Halton Housing is a registered not for profit housing association, managing 7,000 homes in the Cheshire towns of Widnes and Runcorn. As part of its Digital First strategy, the organisation has worked closely with Aareon (www.aareon.co.uk), using its 1st Touch software to develop the self-service customer app along with a website portal and mobile working for its workforce….

Source: RealWire
Source: Real Wire Internet Marketing

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ASICS Digital Hits the Ground Running with Qubit Aura for Mobile Web

Scaling 1:1 personalization with mobile web solution for product discovery [NEW YORK – 15 November 2017] – Qubit, the leaders in marketing personalization technology, today announced that ASICS Digital, an ASICS division responsible for the continued development of Runkeeper and other consumer-centric digital platforms, has partnered with Qubit to enhance its mobile web presence. Qubit Aura leverages the latest in artificial intelligence (AI) to create an app-like shopping experience for small screens. The experience is…

Source: RealWire
Source: Real Wire Internet Marketing

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Cruise Chooses Qubit to Navigate Personalization Journey

Europe’s largest online cruise travel agent making data-driven experiences priority for growth[LONDON – 7 NOVEMBER 2017] Qubit, the leaders in marketing personalization technology, today announced that Cruise, Europe’s largest online cruise travel agent, have chosen Qubit to power their journey to personalization. The company are looking to increase conversions, enquiries, and sign ups, as they grow market share across Europe. With an in-house development team, Cruise will leverage the Qubit personalization platform to build a…

Source: RealWire
Source: Real Wire Internet Marketing

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UK customer experience worsening as social media performance slumps

Eptica research finds top brands successfully answer just 44% of all queries Reading, 1 November 2017, UK brands are struggling to cope with a rising volume of queries and growing consumer expectations, according to the Eptica Multichannel Customer Conversation Study , which was released today. The 100 UK companies surveyed could only answer 44% of routine questions asked on the web, email, Twitter and Facebook, down from 49% in 2016. Social media saw the biggest…

Source: RealWire
Source: Real Wire Internet Marketing

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Female UK Politics Journalists Impacted by Twitter Gender Glass Ceiling, Lissted Research Confirms

Newcastle upon Tyne, UK – 23rd October 2017 – Lissted, the influencer discovery and real-time Twitter filtering platform, has published in-depth research into the comparative retweet performance of male and female UK politics journalists during the 2017 General Election campaign period.The research found male UK politics journalists received 4.3x more retweets from influential Twitter users compared to their female colleagues, and 4.9x more retweets from Twitter users as a whole.The disparity was due to a…

Source: RealWire
Source: Real Wire Internet Marketing

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Promotions Just as Important to UK Customers as Product Quality

Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount…

Source: RealWire
Source: Real Wire Internet Marketing

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Zylpha Selected As Approved G-Cloud 9 Supplier

Leading legal systems innovator Zylpha (www.zylpha.com) has been successfully approved as a supplier on G-Cloud 9, the Crown Commercial Service’s procurement framework for Cloud based computer services, hosted via the Digital Marketplace. The Crown Commercial Service (CCS) works with departments and organisations across the public sector to ensure that maximum value is extracted from all commercial relationships and to improve the quality of service delivery. The goal of the CCS is to become the “go-to”…

Source: RealWire
Source: Real Wire Internet Marketing