NZZ Media Group: Audienzz acquires Zulu5 for more transparency and quality in the digital advertising market

NZZ Media Group’s spin-off Audienzz will be the new owner of technology service provider Zulu5 as of July 2020. With the acquisition of the digital advertising monitoring specialist, Audienzz is strengthening its position in digital advertising and investing in more transparency and quality in the national and international online advertising market. Founder Andreas Gysler will remain on board as CEO. Established in 2014, Zulu5 has developed a unique technology that can be used to monitor…

Source: RealWire
Source: Real Wire Adveritisng

Papier boosts revenues by 6% through experimentation with Kameleoon

Personalised stationery retailer meets market challenges through testing and personalisation London and Paris, 30 June 2020, Kameleoon today announced that international online stationery retailer Papier is using its personalisation and A/B testing platform to improve the visitor experience, boost revenues and respond quickly to changing market conditions. Changes made to Papier’s site following initial A/B tests run with Kameleoon have added an additional 6% to annualised revenues in just three months, achieving a Return On…

Source: RealWire
Source: Real Wire Internet Marketing

Virtual Event on ‘The State of Commerce Experience: B2C in Europe’ On June 17, 2020 Will Feature Nick Barber of Independent Research Firm and Jesus Alberto of Carrefour

Hosted by Bloomreach and MindCurv Mountainview, CA and Madrid, SPAIN — June 11, 2020 — Bloomreach, the leader in commerce experience™, together with Mindcurv, will host a virtual event on Wednesday, June 17 at 3 pm CEST on “The State of Commerce Experience: B2C in Europe”. The event will feature guest speaker Nick Barber, a Senior Analyst at Forrester Serving Application Development & Delivery Professionals, and Jesus Alberto, Director, eCommerce Technical Development, Spain at Carrefour,…

Source: RealWire
Source: Real Wire Internet Marketing

The newest British name to ethical social shopping: Bazar – The Ethical Life Marketplace

Three rising trends – mobile commerce, social shopping and ethical consumerism; each provide unique ways to bring retailers and consumers together. United Kingdom — An increasing number of modern shoppers are using apps for their convenience, more customers are adopting ethical values when it comes to shopping and we all feel more comfortable buying new products based on recommendations from friends, family or existing customer reviews. Ethical consumer spending reached an all-time high in 2019,…

Source: RealWire
Source: Real Wire Internet Marketing

73% of UK consumers say current online experience from brands will change future spending post-lockdown

50% will spend less or switch from brands that have not met their needs during pandemic, Kameleoon research finds13 May 2020, UK consumer behaviour is being reshaped by the current COVID crisis, with 27% of people saying they’ll do more activities digitally long-term. Yet, despite the opportunity for brands to increase digital revenues, 59% of consumers are not happy with the level of personalization and reassurance delivered online by most companies, according to a new…

Source: RealWire
Source: Real Wire Internet Marketing

MLM Genealogy Buyer Leads As Facebook Custom Audiences

In this video, you will see how to use our MLM Genealogy Buyer Leads ( or any of our other leads ) as a Facebook Custom Audience:

Since you are using a third-party list, it is important that you choose ‘Customers & Partners’ when it asks you about the source of the list you are importing.

I also recommend breaking the lists down into smaller pieces and importing them slowly over time. Don’t import hundreds of thousands of leads into a custom audience list at once, I recommend doing no more than 5,000 at a time or so. You can always go in and add more each week or so.

Here are some good lead lists that you can do this with:

Amazon Beats Currys and Argos to Gain Biggest Share of Google’s Page One Searches for Consumer Electronics

New Searchmetrics study highlights importance of video and YouTube when consumers search for information on consumer electronics. It also reveals UK retailers of consumer tech may not be doing enough to satisfy informational searches London, February 19, 2020 ‒ Amazon.co.uk is the most visible[1] website overall in Google’s UK page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new study by Searchmetrics. YouTube.com…

Source: RealWire
Source: Real Wire Internet Marketing

New Research: Reviews, Discounts and Photos most likely to Drive Online Purchases for Direct-to-Consumer Brands

Study analyzes the digital customer experience delivered by 50 leading direct-to-consumer brands in categories such as fashion and beauty NEW YORK and LONDON (February 18, 2020) – Customers of leading direct-to-consumer (DTC) brands in sectors such as fashion and beauty say reviews (76%), discounts (70%) and photos (61%) are among the top factors that make it easier for them to make purchase decisions according to new research. 63% also reveal they are more likely to…

Source: RealWire
Source: Real Wire Internet Marketing

Bestbuy Wins Biggest Share of Google's Page One Searches for Consumer Electronics – Amazon comes second

Searchmetrics Q4 2019 study reveals retail websites are failing to satisfy informational searches for consumer electronics San Mateo, February 11, 2020 – Bestbuy.com is the most visible[1] website in Google’s (Google.com) page one results when people search for consumer electronics topics such as computers, laptops, video and mobile phones according to a new Searchmetrics study. Second and third are Amazon.com and Walmart.com. For searches related to mobile phones, t-mobile.com is the most visible on page…

Source: RealWire
Source: Real Wire Internet Marketing

93% of mobile transactions blocked as fraudulent in 2019 says new report on mobile ad fraud by Upstream

98,000 malicious Android apps and 43 million infected devices in 20 countries 32% of most malicious apps still available on Google Play London, January 29th, 2020 – 93 percent of total mobile transactions in 20 countries were blocked as fraudulent in 2019 according to a report on the state of malware and mobile ad fraud released today by mobile technology company, Upstream. The “Invisible Digital Threat” data is based on deployments of Upstream’s Secure-D full-stack…

Source: RealWire
Source: Real Wire Adveritisng