Searchmetrics uses Google Lighthouse to analyze Google Ranking Factors 2019Even highly-ranked sites neglect accessibility for the visually impaired and blind San Mateo, May 16, 2019 ‒ Websites that rank higher on Google tend to load faster and provide a smoother user experience on mobile according to a new Searchmetrics study conducted using Google’s open-source website auditing tool, Google Lighthouse[1]. And higher ranking sites in general are more likely to use modern web technologies such as…

Source: RealWire
Source: Real Wire Internet Marketing

Preservica’s cloud hosted active digital preservation platform will be used to safeguard unique advertising, posters and product images for brands including Absolut Vodka. Boston, MA; London, UK. May 9, 2019. Preservica, market leaders in active digital preservation has announced that the Absolut Company has selected its cloud hosted active digital preservation platform to protect and future-proof more than 140 years of unique brand heritage and company history. The online archive will be used to inspire…

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Eptica research finds automotive, technology, insurance and government least trusted sectorsReading, UK, 10 April 2019 – Failing to build trust undermines customer loyalty and damages revenues, with over three quarters (79%) of consumers saying they’ll leave a supplier that they don’t trust. At the same time, focusing on getting customer service basics right and listening to consumers will help brands more than advertising, with 63% of consumers ranking easy processes as a top three factor…

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Ireland’s youngest ever Paralympic athlete Ellen Keane’s moment of courage re-created in Allianz Ireland’s latest commercialDue to a missing lower left arm, Ellen suffered insecurities in early life, which was later defined by the moment she was courageous enough to wear short sleevesEllen has competed in three Paralympic Games (Beijing 2008, London 2012 & Rio 2016) and won a Gold medal in the Allianz European Para Championships (Dublin 2018)Commercial to air on TV and digital…

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Facebook and Instagram generate majority of sales coming directly from paid social 34% of traffic, 28% of orders and 26% of the total order value for large online fashion retailers comes directly from search and social sites including Google and Facebook, new global research suggests. Of all traffic arriving directly from paid social, 80% is from Facebook and Instagram.And the data suggests mobile phones dominate: 76% of all traffic, 64% of all orders and 59%…

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Over 270 attended the inaugural awards ceremonyWednesday 27th March 2019: The Influencer Marketing Awards, championing the very best influencer marketing campaigns of the last year, has announced its winners in London. With senior representatives from the industry’s leading agencies, brands, influencers and technologies in attendance at the Sheraton Grand, the winners of all 24 categories were celebrated on Tuesday night; with the Grand Prix award being awarded to MSL UK & Renault’s year-long ‘#BehindCarDoors’ campaign.As…

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Combined insights from Google Lighthouse and SearchmetricsUsing each customer’s keywords to compare search performance in individual market against thousands of direct competitors San Mateo, March 20, 2019 ‒ Searchmetrics is combining insights from Google Lighthouse with its own extensive search data to give SEO professionals a fully-customized, comprehensive report highlighting the Google ranking factors that matter most to their specific market. Each Lighthouse Ranking Factors report comes complete with concrete recommendations for improving search performance…

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New Multi Million Euro Campaign to recognise key courageous moments in Irish history which changed societyFirst commercial to recreate Minister Donogh O’Malley’s Moment of Courage in announcing free education in September 1966Ad created by In the Company of Huskies features the actor Daragh O’Malley playing the role of his father delivering his father’s famous speech – see the full speech recreated here – https://youtu.be/08MgWENi7nk Commercial to air on TV and digital channels and can be…

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Frankfurt, 13 March 2019: The Marketing Intelligence Platform Admetrics, that supports advertisers with actionable insights for cross channel campaign optimization, today announced the release of their latest product. Quantify, a fully automated experimentation engine, allows marketing teams to switch to an agile “always-on experimentation” process that amplifies continuous testing and campaign optimization. According to Admetrics, Quantify is much more efficient than the current industry practice and outperforms traditional testing and experimentation methodologies by eliminating the…

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New Searchmetrics’ COO will be focused on driving sustained growth to the benefit of customers, investors and employeesBerlin and San Mateo, March 6, 2019 ‒ Searchmetrics, the search and content marketing platform, has promoted Britta Mühlenberg to the newly-created position of Chief Operating Officer (COO). Mühlenberg, who was previously VP of Human Resources at Searchmetrics, will be focused on rolling out the company strategy, ensuring all parts of the global business organization work together to…

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