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Promotions Just as Important to UK Customers as Product Quality

Study finds that promotions are a key factor in customers’ purchasing decisions when buying home and kitchen appliances13 October 2017, London: When it comes to buying home and kitchen appliances, British consumers admit that the right reward is just as important to them as quality of product. The independent study of 2,000 British adults, commissioned by 360insights, found that 17 percent of consumers said their purchase decision was driven by a promotion, the same amount…

Source: RealWire
Source: Real Wire Internet Marketing

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Zylpha Selected As Approved G-Cloud 9 Supplier

Leading legal systems innovator Zylpha (www.zylpha.com) has been successfully approved as a supplier on G-Cloud 9, the Crown Commercial Service’s procurement framework for Cloud based computer services, hosted via the Digital Marketplace. The Crown Commercial Service (CCS) works with departments and organisations across the public sector to ensure that maximum value is extracted from all commercial relationships and to improve the quality of service delivery. The goal of the CCS is to become the “go-to”…

Source: RealWire
Source: Real Wire Internet Marketing

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Artesian Launches Marketing Chat Bot

5th October 2017: Artesian Solutions, the Artificial Intelligence powered customer engagement specialist, has taken an innovative approach to digital marketing with the launch of its interactive digital assistant ‘Arti’. The website, accessible at artesian.ai, forms as part of a wider campaign looking at the impact of A.I. on client facing teams. Launched today, Arti enables intuitive customer interaction in a relatively human-like way, answering questions about Artesian’s capabilities and providing expertise in real time. No…

Source: RealWire
Source: Real Wire Internet Marketing

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Celebrus Points the Way to GDPR Compliance with New Product Release

Latest update delivers host of crucial GDPR compliance enablers:Management of consent across channelsDynamic, real-time adjustment to data capture based on changes in permissionsFacilitates rights of access, erasure, rectification and auditStreaming analytics capabilities enhanced with support for JMS and KafkaDatabase enrichments for almost limitless opportunities to augment multi-channel customer profiles“Device orientation” and pixel tracking latest additions to leading tagging-free data capture capabilitiesSunbury-on-Thames, 2nd October 2017: Celebrus has announced general availability of the latest release of its…

Source: RealWire
Source: Real Wire Internet Marketing

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Searchmetrics Study: Did Google Shopping Really Gain an Unfair Advantage over its Competitors in the EU?

Analysis of search data shows Google Shopping gained 300% visibility in recent years even as competitor visibility declined. EU’s case may not be clear-cutLondon, U.K., September 28, 2017 – With Google now agreeing to concede to the EU’s antitrust action by creating a standalone unit for its shopping services and allowing rivals to bid for ads shown there, a new study examines whether Google Shopping did in fact gain an illegal advantage over other price…

Source: RealWire
Source: Real Wire Internet Marketing

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Brands failing to deliver on chat customer experience

72% of consumers say chat use makes them more loyal, and nearly a third will use chatbots – but just 15% always happy with experience, Eptica study findsReading, UK, 27 September 2017 – Consumers increasingly want to use chat for customer service – but companies are failing to meet their changing expectations. Nearly three quarters (72%) of consumers say a good chat experience will make them more loyal – however only 15% say they are…

Source: RealWire
Source: Real Wire Internet Marketing

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Fast-Loading AMP Pages Dominate Google’s First Page Results for Media and News Searches

Seachmetrics releases Google Ranking Factors Study for the Online Media Sector highlighting the importance of a good user experienceSan Mateo, September 26, 2017 ‒ News and information publishers who enable fast-loading Accelerated Mobile Pages (AMP)[1] for Google searches now overwhelmingly top mobile search results, suggesting holdouts are increasingly likely to lose readership and advertising revenue, new Searchmetrics research finds.Some 78% of news-related results on the first page of mobile screens are AMP-enabled, according to Searchmetrics…

Source: RealWire
Source: Real Wire Internet Marketing

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Leading engineering design consultancy TB+A choose Velo for identity refresh

UK based design consultancy Troup Bywaters + Anders (TB+A), the leading engineering partnership responsible for some of the UKs most iconic buildings (The Shard, News UK HQ, ITV Media Studios to name a few), has appointed Velo as their exclusive digital agency. The business has achieved growth organically over the last ten years and now has eight design centres across the UK, employing 210 people. They have received significant industry recognition and awards, most recently…

Source: RealWire
Source: Real Wire Internet Marketing

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Ultima Displays Unveils Revolution, A New Premium Banner Stand, At C!Print Madrid

New premium retractable banner stand with high precision moulded polymers to provide a lighter, stylised product – the first of its kind in the marketMadrid, Spain, 26 September 2017 – Ultima Displays, one of Europe’s leading one-stop solutions and hardware provider, has today unveiled its new premium retractable banner stand, Revolution. The first of its kind, the debut of Revolution marks a new futuristic direction for banner display solutions.The Revolution is a modern, sleek and…

Source: RealWire
Source: Real Wire Adveritisng

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Episerver Launches Digital Experience Cloud™ in the DACH Region

London, UK, 25 September 2017 — Episerver, a global provider of a single platform to smartly manage digital content, commerce and marketing in the cloud, today announced an acceleration of its growth in the Germany, Austria and Switzerland (DACH) region with the official introduction of the Episerver Digital Experience Cloud™ in these markets. The introduction builds on the momentum of Episerver Campaign, the leading omnichannel campaign management solution in Germany and now a part of…

Source: RealWire
Source: Real Wire Internet Marketing